Business aims Essay Example

Business aims Essay As a Night Club that intends to be successful, I will be committed to providing a friendly atmosphere for my customer that will be well equipped and conducive for rendering of relaxing and professional service. I will also maintain a reasonable price and affordable price that would please my customers and will cover my cost as well. Also my aim is to remain a step ahead of my competition through an exemplary service provision. I expect my guest to have more fun during their leisure time. I will provide more video and electronic technology per square footage than anyone else in the region. A simple, yet unique, themed menu and atmosphere will create a sense of belonging for local and tourists alike. We will write a custom essay sample on Business aims specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Business aims specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Business aims specifically for you FOR ONLY $16.38 $13.9/page Hire Writer My Operating Credo is, happy enthusiastic employees create happy enthusiastic guests. To achieve our objectives, Club 40/40 is seeking to capitalize on excellent location opportunity with swift commitment to the West London development. To maintain tight control of cost operation, and cash flow through diligent management and automated computer control. To maintain a total beverage cost below 33% of food revenue. To exceed à ¯Ã‚ ¿Ã‚ ½150,000 in annual sales by the third year of plan implementation. Competitive comparison My major competitors are AKA Bar, Astoria, Heaven Night Club. They are competitor because they provide the same service as my Night Club (40/40). We are all in same sector or industry however 40/40 Night Club will set it self-aside from other. I have carried out my market research and it shows that my main competitor are using price as a strategy to gain high level of market share. THE COMPANY Club 40/40 will supply quality leisure service to its customers, which will involve selling high quality service. We will be different from our competitors by producing very high service to customer and my customer service will be outstanding The elaborated dance club situated in a spectator setting, which comfortably accommodates 350 guests, will characterize the Nightclub. The area will also offer three private skyboxes, which can be combined for use in a conference or private party setting. This room is intended for special event and daily use. The adjoining dining room and bar would present an inviting and relaxing atmosphere, which display a collection of musical and dance memorabilia. A live DJ will coordinate the event and entertain the patrons with music and games during music break and off-times. The Nightclub will provide several interactive style video games and pool tables to provide for both additional entrainment and revenue. Exceptional service, in order to reach and maintain a unique image of quality, the Nightclub will provide attentive and friendly service through a ratio of service personnel to customer, and will also invest in the training and supervision of its employees. We estimate nearly one service staff member for every 35guest. The Ownership The Nightclub is a privately held LTD, the details of which have not been solidified as of the date of this publication. The LTD consists of three principal Shayo, Christian Milian and Nick Cannon. Nick Cannon holds a BS in business administration from North London University. He has held restaurant management positions for the Club 333. He successfully opened and managed two nightclubs, and went on to open other operations including a sports bar. He is currently in his fifth year in the hotel industry, where he manages a successful sales department. Christian Milian holds a BA in Industrial Media Management, with a concentration in marketing. She has held a financial analyst position with John Lewis and QuickFire Communications for two years. Shayo (thats me) has been managing a staff for eight years. He is currently in his fifth year in the retail industry, where he is a successful finance manager.

Regionalism in Canadian Literature Essays

Regionalism in Canadian Literature Essays Regionalism in Canadian Literature Paper Regionalism in Canadian Literature Paper Top of Form 1 The term regionalism is an inevitable idea when it comes to Canadian literature and the never ending search for Canadian identity. The definition of regionalism in literature is said to be â€Å"fiction and poetry that focuses on the characters, dialect, customs, topography, and other features particular to a specific region† (Campbell). Northrop Frye, a respected Canadian literary critic, discusses the development of regionalism in Canadian literature and stresses â€Å"the importance of regions to the creative imagination, arguing that an imagination conditioned by prairie stretching to the horizon would develop differently from one shaped by the huge mountains and trees of British Columbia or by the churning sea around Newfoundland† (Fiamengo). is that experiencing the variety of environments that exist in Canada would cause Canadian authors of different regions to develop and emphasize the specific aspects associated with their particular region. In their writing, regionalism speaks to the characters of the novel and manipulates their identity to match the landscape and history of the region. This displays a true connection with the region and there is â€Å"no doubt that regionalism stems from a deep personal involvement with a particular place, a lived experience that is not available to the causal observer† (Jordan, 9). In the novels As for Me and My House by Sinclair Ross and The Diviners by Margaret Laurence aspects of regionalism are very prominent. The central characters in each novel develop identities which reflect the regions in which they live. Ross’ characters, Mr. and Mrs. Bentley, develop the hollow existence and aversive attitudes that are common in small prairie towns. Laurence’s characters, Morag and Pique Gunn, develop an identity that reflects the history of the land and the happenings associated with the imagined town of Manawaka. The forms of regionalism in these two novels foster the idea that â€Å"metaphor relates man to the world in which he lives. It is a connective image which at once reveals a disparity and an affinity. The connection moves between the human individual and the perceived order of the world; it is always at once particular and indicative of identity, pointing to cultural orientation† (Adamson). Sinclair Ross’ novel, As for Me and My House deals with the tired, repetitive nature of small prairie towns in western Canada and how this nature becomes regurgitated in the lives of Mr. and Mrs. Bentley. In this case, regionalism that is associated with the prairies focuses on the landscape. Historically, the first settlers of the prairies attempted to deal with the environment. They â€Å"responded by trying to force the foreign environment to conform to their familiar frames of reference, with little success† (Jordan, 93). This novel is a representation of the prairie life through and though. It is interesting how the name of any town or reference to a province is obsolete yet we get the true feelings associated with the prairies still. In his book Introduction to Sinclair Ross: As for Me and My House, Roy Daniells says, â€Å"although precise dates, places and historical events are avoided, there is no doubt that these pages present the prairies of the drought and the depression, the long succession of years between the two wars† (Daniells, ix). Regionalism is also represented in the historical happenings of the region. The specific outcomes that the depression and drought had on the prairie lands are outlined throughout the novel and add to the authenticity of the experiences. When speaking of the drought and the depression, Mrs. Bentley says, â€Å"It makes me wonder how things are going to be with us. The crop is the town’s bread and butter too; and the first place we are going to feel the pinch is the collection plate. We’re behind already with the car, and now that Steve’s here the store accounts will climb just twice as fast† (Ross, 75). When Mrs. Bentley exposes her financial worries to the readers, we truly get the feeling of her struggle to live comfortably in the prairie society. The economic struggle is a big theme in this novel and the prairies themselves. Amongst the failing of the collection plate, â€Å"the latter pages of the book are dominated by Mrs. Bentley’s attempts to recover a thousand dollars from the twenty-eight hundred owed to her husband by the towns he has served† (Davey, 34). As well, the mention of the farmers’ crops divulge more hardships that the land has brought upon it’s people. These experiences are none unlike the events experienced by the true prairie world in the past and continue to expose the regionalism with which Ross chooses to write. The vivid life that is given to the novel provokes the readers understand of the true struggle during the depression era and allows them to observe prairie life almost first-hand. The people of the prairies have to fight against the land and the elements to live a comfortable, satisfactory life. Regionalism is demonstrated here in the sense that the land of the prairie region is such a powerful force. The inhabitants have little choice but to have their identities moulded around these factors. Like the real world situation, Mr. and Mrs. Bentley, as well as the rest of the townspeople of Horizon, become shaped by factors such as these. The wind, the dust and the struggles with seasons all have a stake in making each character who they are or who they will become. It is said about this environment that â€Å"the vast emptiness envisioned by early settlers and writers has provided a ground for the dramatization of an existential conflict pitting the internal unity of human consciousness against the horrifying void of an unknowable external world† (Jordan, 94). In Canadian literature, this conflict is emphasized and the extent to which the land threatens identity becomes a reoccurring theme among Canadian fiction. As for Me and My House is an excellent example of this. The town itself seems to be depleted and hopeless. It is categorized by â€Å"broken sidewalks and rickety false fronts† (Ross, 5). Even the infrastructure seems to be suffering the external consequences. Mrs. Bentley’s diary entries capture all of these shortcomings and â€Å"the world that emerges through these entries is claustrophobic. The walls of the house stifle the inhabitants, not because they isolate those inside from the exterior world but because the world outside constantly seeps in through the doors and windows, through cracks in the walls, and through the roof only to remind the occupants of the prison that they have built for themselves† (Jordan, 95). Mrs. Bentley retreats to the outside world for relief, because no matter what, the land’s curse is inescapable. Even in her own home, comfort does not exist. Mrs. Bentley’s character suffers from this dreary lifestyle. Her use of language to describe the prairies is parallel to the words that are used to describe humanity itself. An excellent description of the harsh environment she endures is given to the reader at the beginning of the novel. She says, â€Å"It’s an immense night out there, wheeling and windy. The lights on the street and in the houses are helpless against the black wetness, little unilluminating glints that might be painted on it. The town seems huddled together, cowering on a high tiny perch, afraid to move lest it topple into the wind† (Ross, 4). In this sense, the land and its elements become a large metaphor for the people of the prairies. Words such as â€Å"helpless† and â€Å"cowering† are effective words to describe the people of Horizon. In his book Vertical Man/Horizontal World, Laurence Ricou explains Ross’ writing to be â€Å"the first in Canada to show a profound awareness of the metaphorical possibilities of the prairie landscape† (Ricou, 82). He also says that â€Å"the people of Horizon, as Mrs. Bentley describes them, mirror the physical environment’s dry and featureless visage, and yet they are not home in it† (Ricou, 82). This statement cleverly demonstrates how the aversive environment makes the townspeople, like Mrs. Finley, stern and non-personable. They are making ends meet, yet they are uncomfortable in their own lifestyle path. It is because of the environment that Mrs. Bentley seems to be passive and depressed. There is a scene that describes the Bentleys outside after a church service. She says, â€Å"mile after mile the wind poured by, and we were immersed and lost in it. I sat breathing from my throat, my muscles tense. To relax, I felt, would be to let the walls around me crumple in† (Ross, 52). Mrs. Bentley is represented as inferior to the wind and its forces. She is presented to the reader in a feeble light, almost as if her existence could vanish at any moment. In this sense she has become helpless against the life she chose. Her ability to do what she desires is quite limited by the physical environment as â€Å"the wind carries the totality of possibilities which life offers, possibilities which cannot be grasped or merely pass unnoticed† (Ricou, 85). This implies that Mrs. Bentley sees what she is missing in her life and understands her missed opportunities, but can do little about this because her whole existence has been spent moving from one little prairie town to another. She is vulnerable and stagnant in the prairie society as she practices the same routines each day and becomes engulfed in the land as sacrifice. In her diary, Mrs. Bentley seems to focus too much on weather elements and she uses â€Å"the prairie constantly as a mirror of her own fears, frustrations, and helplessness† (Kreisel, 260). It is her fixation with the wind, rain and dust that lets the reader assume that many people of that region are â€Å"possessed by the prairie,† giving up their â€Å"mind and body as it if were an extension of it† (Kreisel, 262). It is clear of the implications of the region upon its people, like Mrs. Bentley, and it’s development into regionalism. Philip also suffers from the consequences of landscape and the prairie’s harsh physical environment. It causes him to retreat into his study and allow his relationship with his wife to diminish as he â€Å"turns inward in an attempt to find a refuge from the emptiness of the prairie† (Jordan, 96). In order to escape his fate he turns to art in the forms of writing and painting. Unfortunately his attempt to break loose from the constraints of the environment seem to confine him even more. He lives a life that is devoted to expressing his feelings on the prairies though his art. Even in the solitude of his private study, the prairies invade his thoughts. This life that he turns to is â€Å"no less stifling than the world of Horizon† (Jordan, 96). His pictures very much resemble the land as it is depicted in the novel and therefore reflect not only the real setting but Philip’s identity as well. Mrs. Bentley describes one picture as â€Å"a good job, if it’s good in a picture to make you feel terror and pity and desolation† (Ross, 219). These feelings that arise in Mrs. Bentley when she studies the picture are also the feelings that Philip feels about the external prairie. Philip’s character is now seen in a dark light, one that is colored by hopelessness and â€Å"emotional and intellectual suffocation† (Ricou, 86). As well as art, religion and the puritan lifestyle of the prairies in the depression era forge the identities of the people. Philip is portrayed in the diary as a soul tormented by his religious lifestyle. He is regretfully the â€Å"embodiment of the puritan temperament, the product of his environment and much more a part of it then he would ever admit† (Kreisel, 264). He cannot shake loose from this destiny and he â€Å"pretends to be what he can never be, for the sake of a meagre existence, and yet he is heartsick with awareness of the futility of his pretense† (Ricou, 84). It is said that â€Å"prairie puritanism is one result of the conquest of the land, part of the price exacted from conquest. Like the theme of the conquest of the land, the theme of the imprisoned spirit dominates serious prairie writing, and is connected with it† (Kreisel, 265). The regionalism that is associated with this strict lifestyle is reflected by how the characters demonstrate the puritan ideal. In her novel, The Diviners, Margaret Laurence also writes with an emphasis on regionalism. Both Morag Gunn and her daughter, Pique, are adamant on establishing a sense of identity. On this search for identity, both characters are influenced by the region that they have been subjected to. Margaret Laurence’s small town of Manawaka is one of the greatest fictional towns in Canadian literature. Laurence has carried this town through in many of her novels and her geographical creation is said to be â€Å"deeply rooted in the author’s hometown of Neepawa in the Province of Manitoba† and â€Å"at the same time an amalgam of many prairie towns† (Tsutsumi, 307). In examining the nature of Manawaka and its influence on its people â€Å"the reader is required to have a fair grasp of not only the physical but also the mental, spiritual, historical and cultural peculiarities of the region† (Tsutsumi. 307). This refers to the aspects of regionalism that have the potential to be analyzed within the town of Manawaka. Laurence gives the town a vividly real landscape and a rich historical background and â€Å"after five books, the town of Manawaka can be specifically mapped. It geography is precise and consistent, and there are now many landmarks in the town. The cemetery, the garbage dump and the valley where the Tonnerres have their shacks are all on the outskirts of Manawaka† (Thomas, 180-81). Manawaka â€Å"acts as a setting for the dilemmas of its unique individuals and also exercising its own powerful dynamic on them† (Thomas, 174). The characters experience many events due to the town’s historical roots and values and ultimately, characters tend to grow apart from the sullen town. However, this growth is purely physical because Canadian towns, such as the fictional Manawaka, tend to leave a mark and a great impression on its inhabitants. The characters that are involved with the town â€Å"carry Manawaka with them, its constraints and inhibitions, but also its sense of roots, of ancestors, and of a past that is living still, both it’s achievements and its tragic errors† (Thomas, 177). In The Diviners, both Morag and Pique feel the need leave their prairie towns and therefore, the setting of Manawaka exists only in past reference. Regardless of this, it consumes their lives. It is because of this that â€Å"Manawaka as a setting constitutes only one third of the story, but the region follows the heroine wherever she goes, enriched by each of her experiences while the heroine pursues her path leading to the art of ‘divining’. The visions Laurence created with her magic rod of divining are regional in their details† (Tsutsumi, 312). All these aspects make Manawaka what it has become in the world of Canadian literature. It represents the foundation for all of Laurence’s achievements as it is embedded so deeply into her personal roots as well as her characters’ roots. â€Å"Manawaka was Laurence’s time and place, and she set herself to get it ‘exactly right’. Her success fulfills the prophecy of the closing line in one of her undergraduate poems: ‘this land will be my immortality’†(Morley, 139). A statement such as this demonstrates the extreme to which Laurence is connected to this prairie land, and also the town as a reflection of other Canadian prairie towns. Regionalism is portrayed here in it’s fullest. With regard to the region, as any true prairie town, Manawaka is complete with tales of historical trials and tribulations. The people of the town emphasize history and relish it’s significance in their lives. These tales are used to refer to historical events throughout the novel. They surround the town and demonstrate to the reader the true nature of it’s heritage. The stories told and celebrated by Christie Logan and the Tonnerre family emphasize the historical implications of the battles that were fought on the land and are manipulated just enough to give them a small town twist. By telling the stories of Piper Gunn and Rider Tonnerre, â€Å"it is made clear that the townspeople incorporate in their bones and blood a far longer span of history than the town’s, one that comes down from the time of the Highland Clearances and from before the settlement of the West, and is landmarked by battlesBatoche, Bourlon, Wood, and Dieppe† (Thomas, 187). Laurence uses these stories as a catalyst in both Morag and Pique’s search for identity and belonging. The greatest journey in this novel is the quest for identity and â€Å"Morag Gunn is trying to reconcile an inner autochthonous nature and an outer assumed persona, one which is formed and fostered by the society in which she lives. The dichotomy is between nature and civilization, and true identity can only come with a fusion of the two elements of our human experience† (Adamson). In this sense, the society in which she lives is portrayed when â€Å"history and legend merge in Morag’s pictures of herself as a small child† (Morley, 119). Morag identifies with the story of Piper Gunn and â€Å"the ancestral heritage characterized by the stern Calvinism of Scottish Presbyterian Protestantism as well as the tribal pride symbolized by tartan checks and kilts† (Tsutsumi, 310). It takes a great many years before Morag understands and associates these legends and truths with her development into an adult woman. The region that she grew up hating had one of the most significant impacts on her life. It is the stories of her land that first encourage a young Morag to jot down poems and stories in her scribbler. Laurence gives specific mention to this new hobby when she says, â€Å"Morag is working on another story as well. She does not know where it came from. It comes into your head, and when you write it down, it surprises you, because you never knew what was going to happen until you put it down† (Laurence, 100). At this instance, Morag seems to find an excitement and a novelty in writing. Christie’s stories of her ancestors and the land inspire her, and her career as a writer begins here. As well as being a springboard for Morag’s future, these stories emphasize to the reader the social class system that exists in small towns such as Manawaka. The tales are an extended metaphor for this inequality throughout the novel, as well as a metaphor for the importance of identity. In his article, Arthur Adamson says, â€Å"it is not description of prairie scenery or of the Precambrian Shield that makes a regional writer, but the ability to translate descriptive elements into metaphor, to reveal the reality of the confrontation of nature and civilization† (Adamson). The nature of the people in this region and their living patterns are the aspects that separate Morag and Jules from the rest of the town. It is said that, â€Å"The Diviners portrays class prejudice in an ostensibly democratic society. Attempts to humiliate Morag only encourage her inner toughness† (Morley, 123). This also demonstrates to the reader how the town’s ignorance to the less fortunate helps her to develop that strong exterior that allows her to contend with difficulties bigger than the small town gossip of Manawaka and other prairie towns. The town â€Å"presents a false image of respectability, first seen in the social elements of Manawaka: the residential area as opposed to the nuisance grounds and the half breed dwellings† (Adamson). It’s attitude towards the outcasts is kept socially hidden by some of the more prominent townspeople but Morag sees through this. The treatment of these people, such as the Tonnerres, resemble similar occurrences in many small prairie towns. With regard to this vicious social stratification, â€Å"Manawaka’s was a swiftly forming social system, based on thrift, hard work, pressure to conform to the patterns of respectability, and, above all, financial success† (Thomas, 184). This regionalistic factor becomes extended throughout the novel. Pique also feels the pressure of being different. There is an instance in the novel that Pique complains to her mother about the kids at school teasing her about her heritage. She struggles with her mixed race and â€Å"carries in her veins a heritage that she does not yet understand but is unwilling and unable to reject† (Morley, 119). This is due to the fact that â€Å"Laurence’s fiction accurately depicts the general contempt with which the Metis were regarded in the latter part of the nineteenth century, and the twentieth† (Morley, 143). The region’s heritage was, and will always truly be based on the native peoples. The new settlers in the land, which are spoken about in the tales of Piper and Rider, are the people who abolished these culturally rich tribes. The townspeople in this novel continue to have these narrow views on the ones they call â€Å"half-breeds† and therefore, The Diviners is an accurate depiction of the region and the prairies. Pique is the connection of two important cultures and â€Å"when Pique sings her own song at the end of the story, the two traditions are fused together and she will become an inheritor† (Tsutsumi, 311). The nature of regionalism in this novel is the historical importance of the people and the land. It encourages both Morag and Pique to discover their significant heritages and enables them to remain connected with their prairie lands regardless of their current living situations. There is no doubt that â€Å"no town in our literature has been so consistently and extensively developed as Margaret Laurence’s Manawaka. Through five works of fiction, it has grown as a vividly realized, microcosmic world† (Thomas, 174). It is quite evident that regionalism plays a major part in Canadian literature. In its many forms it brings a region to life for the author, the reader, and most importantly, the characters. A region can seem like a simple backdrop to the story-line until it is analyzed by the reader. On a second glance, a region contains many aspects, specific to it’s domain, that become one with its land and the inhabitants. In the Canadian novel, its influence on character is very prominent. The ability of the region to shape one’s identity is the central idea of regionalism. In the novels As for Me and My House by Sinclair Ross and The Diviners by Margaret Laurence, the environment plays a large role in the definition of identity. Ross’ characters, Mr. and Mrs. Bentley, find themselves lost in the void of the prairie and they become emblematic of the land in which they occupy. In this sense, their identity is a mere flicker in the emptiness of the prairie that demonstrates a hollow existence. Laurence’s characters, Morag and Pique Gunn both derive their identities from the heritage that they have inherited from their ancestors. In doing so, they come to understand the significance of the historical events of the region and appreciate the land in which they live. Each of these outcomes deal with the prairie life and, although they re quite different, they are a truly symbolic to the region. It is by using metaphor that Ross and Laurence are brilliantly able to achieve such strong regional statements. Their metaphors effectively express prairie life and the characteristics associated with it. Adamson, Arthur. Identity Through Metaphor: An Approach to the Question of Regionalism in Canadian Literature Studies in Canadian Literature. 5. 1 (1980). 11 Feb. 2010. Campbell, Donna M. Regionalism and Local Color Fiction, 1865-1895. Literary Movements. 22 May 2007. 7 Feb. 010. .Daniells, Roy. â€Å"Introduction. † As for Me and My House. Ed. Malcolm Ross. Toronto, ON: McClelland Stewart, 1957. v-x. Davey, Frank. â€Å"The Conflicting Signs of As for Me and My House. † From the Heart of the Heartland: The Fiction of Sinclair Ross. Ed. John Moss. Ottawa, ON: University of Ottawa Press, 1992. 25-37. Jordan, David M. â€Å"Introduction. † New World Regionalism: Literature in the Americas. Toronto, ON: University of Toronto Press Incorporated, 1994. 3-10. Jordan, David M. â€Å"The Canadian Prairie: Sinclair Ross’s As for Me and My House. New World Regionalism: Literature in the Americas. Toronto, ON: University of Toronto Press Incorporated, 1994. 93-97. Kreisel, Henry. â€Å"The Prairie: A State of Mind. † Contexts of Canadian Criticism. Ed. Eli Mandel. Chicago, IL: The University of Chicago Press, 1971. 254-266. Laurence, Margaret. The Diviners. Toronto, ON: McClelland Stewart, 2007. Morley, Patricia. Margaret Laurence. Boston : Twayne Publishers, 1981. Ricou, Laurence. â€Å"The Prairie Internalized: The Fiction of Sinclair Ross. † Vertical Man/Horizontal World. British Columbia: University of British Columbia Press, 1974. 1-94. Ross, Sinclair. As for Me and My House. Toronto, ON: McClelland Stewart, 2008. Thomas, Clara. The Manawaka World of Margaret Laurence. Toronto: McClelland Stewart, 1975. Tsutsumi, Toshiko. â€Å"Regionalism, Nationalism and Internationalism in Margaret Laurence. † Nationalism vs. Internationalism. Ed. Wolfgang Zach. Tubingen: Stauffenburg, 1996. 307-312. Fiamengo, Janice. Regionalism and urbanism. The Cambridge Companion to Canadian Literature. Ed. Eva-Marie Kroller. Cambridge Un iversity Press, 2004. Cambridge Collections Online. 16 Feb. 2010.

Definition of security in info. sys Essay Example | Topics and Well Written Essays - 500 words

Definition of security in info. sys - Essay Example A very important aspect of such information systems is the ability to protect the data and information obtained from unauthorized access, exploitation, addition, deletion, or modification. This is called as security of information system. Increased interconnectivity amongst various information systems has raised new issues and threats for the security of information systems. However it is based on some core principles. First of these is Confidentiality. It refers to protecting personal privacy, and proprietary information from unauthorized access, and disclosure. If sensitive information such as Card Number No., SSN No., company strategy, transactions data for the company, passwords etc. leaks to unauthorized people, it may lead to large level of misuse by the thief. Second core principle is Integrity which refers to preventing unauthorized information modification (addition, editing, and deletion). The integrity of data and information in an information system may suffer because in many cases like attack of virus/worms, hacking of websites, an employee being able to change sensitive corporate information etc. Another important principle of Information system is to make it reliably and timely accessible to correct users. This aspect of the IS is called availability. This also includes preventing a website from Denial-of-Service Attacks. Information system professionals have to protect their corporate IS from various threats. The first kind of threat that can harm the security of IS is hacking, which refers to obsessive or unauthorized use of company computer and network resources. Often employees or outside people make unauthorized use of network, and make fraudulent transactions. This is called as cyber theft. Employees may also use corporate computer and networks for purposes such as e-mail abuses, pornography, and moonlighting. This unauthorized use at work is called time and resource theft. Apart from these,

David Smith and the cubi series sculpture Essay

David Smith and the cubi series sculpture - Essay Example David Smith, beginning off as an artist, emerged to be one of the most influential and imaginative twentieth century American sculptors, in the process bringing American sculpture, a relatively relegated art form, to the fore of American art. He was apparently inspired and influenced by the European modernism in art, and applied the principles of cubism and abstract expressionism in developing one of the most innovative, expressive forms in a series of sculpture titled the Cubi series. David Smith, considered one of the most influential and imaginative twentieth century American sculptors, apparently inspired and influenced by European modernism in paintings, has applied the principles of cubism and abstract expressionism in developing one of the most innovative, expressive forms in a series of sculpture titled the Cubi series. "It may not be possible to reach further as an artist than David Smith did, within and outside himself,"1 wrote art critic Donald Goddard reviewing an exhibition of his works at Gagosian Gallery, New York in 2004. An attempt to know and appreciate the life and development of the artist, who purportedly reached the heights of human artistic expression, and his art, would be valuable and perhaps imperative, and in all likelihood tempting to art enthusiasts and students. David Roland Smith was born on March 9, 1906, in Decatur, Indiana; his father Harvey Martin Smith was a telephone engineer and part-time inventor and mother, Golda Stoler Smith, a schoolteacher. His inborn talent in fine arts surfaced during his young age, as he joined for a correspondence course at the Cleveland Art School during his high school years. The family moved to Ohio in 1921. In 1924 Smith attended the Ohio University; in 1925, he left the university to work as an automobile factory welder in an assembly plant, where he learnt the first lessons of welded construction and assembling, which he later vastly applied in his metal sculpture. His academic interests in arts brought him back to college, joining the University of Notre Dame in Indiana in 1926; however, soon Smith moved to Washington D.C and then to New York, to enroll at the Art Students League, where he studied painting with many celebrated artists like Richard Lahey and John Sloan and privately with Jan Matulka.2 Smith married Dorothy Dehner, a young painter at the school, in 1927. Though he worked for sometime at a sports good store and on an oil tanker, Smith returned to New York to pursue his artistic aspirations. New York's cultural life seemed fascinating and promising to the artist; Smith bought a farm in Bolton Landing, near Lake George in upstate New York; the fields, remained his seasonal resort until 1940, when he made it his home, staying there permanently, developing his farm of outdoor metal sculptures.3 David Smith's association with artists John Graham and Jan Matulka introduced him to European modernism; Smith was much influenced by cubism in art, and the welded steel sculptures of Pablo Picasso and Julio Gonzlez, the experience leaving enduring impressions in his artistic perceptions. Smith's fascination with abstract expressionism and constructivism in art fuelled his friendship with modernists of the time including Willem de Kooning, Stuart Davis, Edgar Levy, Jackson Pollock, Arshile Gorky, and Jean Xceron. Smith was also captivated by the jazz and modern dance, the art forms influencing him in unique ways in his creations. 4 Smith's artistic expedition ventured into sculpting in

Can Sinkers claim demurrage against the cricket clubs Essay

Can Sinkers claim demurrage against the cricket clubs - Essay Example Vessel will be losing her time and the connected payment. In the present case, reaching the berth and unloading the goods took longer time than expected and the vessel has gone onto demurrage. The popular rule is 'once on demurrage, always on demurrage'. As an exception, demurrage would not occur if the delay was purely due to ship owner's fault and as the repercussion of actions taken by him suitable for his convenience and benefit. "The freighter of a ship is bound not to detain it, beyond the stipulated or usual time, to load or deliver the cargo, or to sail. The extra days beyond the lay days (being the days allowed to load and unload the cargo) are called the days of demurrage. The term is likewise applied to the payment for such delay, and it may become due, either by the ship's detention, for the purpose of loading or unloading the cargo, either before, during or after the voyage, or in waiting for convoy2." A shipowner will be entitled to unliquidated damages for being detained while loading or unloading, or delivering a consignment, within the stipulated time, if the delay happens for no fault of his or his representatives. In some transactions, to be safe, there could be an agreement to pay demurrage, which is usually for preventing the shipowner from demanding an enormous sum if an unfortunate delay occurs. As a result of this written understanding and agreement, if the demurrage is fixed at a certain rate per hour, the shipowner would be unable to demand more money as demurrage. According to John Wilson, "Liability for the payment of demurrage accrues immediately on the expiration of the lay days and runs continuously through Sundays, holidays and other periods normally excluded from laytime, e.g. bad weather working days3." Demurrage or the dead freight can occur at any point of affreightment. It is actually a fixed sum per hour or per day that charterer has to pay the vessel owner for the delays while loading and unloading of his consignments, and the time lost (beyond the stipulated time) and these days are called lay days. "If no demurrage is provided for by the charter-party, and the vessel is not loading or discharging beyond the lay days, the shipowner is entitled to claim damages in respect of the loss which he has suffered by the detention of his ship4" This is mainly to force the charterers to load and unload within the time fixed. If the time is not fixed, then it might be difficult for the shipowner to prove that the ship has run onto demurrage. There are difficult circumstances, honouring difficult judgements too. "Where time under a limitation clause runs from completion of discharge of the cargo, but there was no cargo to discharge, the judge held that the limitation clause does not apply. He refused to imply additional words into the clause that would have allowed time to run from when the cargo should have been discharged since, if the parties had wanted to provide for such a circumstance, they could easily have done so. The judge also held that, in addition to damages for repudiation, the shipowners could claim demurrage that had accrued before the charterparty was repudiated5". http://www.onlinedmc.co.uk/odfjell_seachem_v__continentale.htm As both the clubs are named as consignees in the receipts, even though they did not do the transactions personally through

Marfan Syndrome Disorder

Marfan Syndrome Disorder Marfan syndrome In the early centuries some people might have had Marfan syndrome. Most will ask â€Å"What is Marfan Syndrome?† or â€Å"Do I have Marfan syndrome?† But our scientists answer theses questions about Marfan syndrome. Marfan syndrome is a genetic disorder that affects the connective tissue. Some in what the connective tissue does or provides is substances that support tendons, ligaments, blood vessel walls, carilages, heart valves and many other structures. In 1896 Antoine Marfan, a French doctor, discovered Marfan syndrome when he had a patient. As a boy who was fourteen years old (the patient), wanted to always become a basketball champ or at least a player but his coach didnt like the way he looks so the fourteen year old boy went to see Dr. Marfan. The doctor first didnt see but then finally he saw the problem. The young boy was more than 6 and a half feet tall. He was really skinny and had long arms, legs, and fingers. He told the young man to avoid team sports because he might have a blood vessel problem too. After investigating the young boy Then soon the doctor then named this disorder Marfan syndrome, after himself. Over the years some scientists began experimenting about Marfan syndrome and how it affects the human body. Trying to look at all the people with it and how bad it has diagnosed everyone. They soon discovered that every child with a parent that has Marfan syndrome has a 50% chance of getting it passed on to them. Although Marfan syndrome affects one person in every five thousand all over the world it is really rare. A lot of people are diagnosed with Marfan syndrome but it isnt that much noticeable to many people. You may look at a friend that is tall and skinny but that doesnt mean that they have Marfan syndrome. They might of just grown up that way in how well they ate or how well they had activity in their young childhood. If you want to find out if you have Marfan syndrome you need to go to four different doctors. You must check in with the geneticist first, then a cardiologist, an ophthalmologist, and finally an orthopedist. The geneticist looks at your disorders from genes of the family that you came from. (To see if anyone else had the disorder). A cardiologist looks at your heart and tests it out to see if you have any problems.(making sure if you have a heart related disease)Then an ophthalmologist checks your eyes to see if you have any huge or an enlarged pupils. And finally you check into and orthopedist for your bones. During this procedure the doctor(s) will check your arms, legs, ribs, fingers, and back to catch any problems or aches. Children with Marfan syndrome need to go to many doctors every single year for a long time. Because kids change and grow so quickly they got to be healthy and clean. Children with Marfan syndrome that have heart included problems need to take medicines called beta blockers, which help their heart stay on function and not leak through. Some kids even need surgery if they have a serious problem that is including Marfan syndrome. Kids with lazy eye will mostly need to wear glasses, and children with scoliosis need to wear a special back brace to help their back grow straight. As you know that many children need to get used to doing this at a very young age. Do people with Marfan syndrome have a long life? People with Marfan syndrome dont have as much chances as normal people to live up to one hundred of years old. They can but they arent really able to move. They are not as healthy to live a long life. They can not live a long life because they cant do many activities that exercise your body well enough and their hearts can not function well enough. Most people that have Marfan syndrome can not play most activities like soccer, football, hockey, tennis, and more energetic sports. They might play some games that more come and not as energetic. Most doctors might even say that they should not except to play team games. This genetic disorder (Marfan syndrome) affects mostly all people all over the world. Although you may see most boys have it, girls get affected by it more harmfully. They stop breathing or even need surgery. Females and males still do get infected by this rare disease but they still like the way their lives are. Marfan syndrome is a genetic disorder caused by a mutation in the fibrillin gene. This Misshapen in the fibrillin produced from the mutation weakens the tendons, ligaments, and other connective tissues in the human body. Marfan syndrome is a dominant trait. Meaning that two out of four children have the disorder or disease. The baby is born with this disorder and it is unusual that you will get after you birth. Many people have been doing research on the history of Marfan syndrome and they think that Abraham Lincoln might have been affected by Marfan syndrome. They think that Abraham Lincoln had Marfan syndrome because he was very tall, had long fingers that were elongated. Today, Marfan syndrome has received attention in the media largely as a result of health problems and deaths among very tall athletes, such as most basketball players and volleyball players. In the United States, it has been estimated that 40,000 or more people have Marfan syndrome. From back then to right now people have been diagnosed badly with Marfan syndrome. Some lost lives, some got serious surgeries, and some just got hurt. Marfan syndrome has got around for ages and will still continue to the future until somebody finds a cure. Some scientists are finding new ways to help the people who have Marfan syndrome but some are just normally finding a cure. Only if this terrible disease didnt hurt the world championship players that have helped the world.

The Young Consumer: Their Value To Media Advertising And The Economy Es

The Young Consumer: Their Value To Media Advertising And The Economy An advertiser of new trend setting products often struggles with choosing a target market but now the choice is becoming clear. The young consumer market has developed itself into an empire in which companies flourish. Boys and girls ages 13-25 set the wave for what is considered cool and what isn’t. As a result, companies have carefully listened to what these â€Å"kids† have to say and then tried to develop products and ideas that resemble what they consider to be cool. Companies have focused their products around this up and coming group and by realizing what an impact they make, they have profited and the economy has yielded a substantial return. The question is how have several companies reached out to these individuals? Simply put, the media. Generation Y, the largest group of kids since the baby boomers, are much more media inclined which means that they have been more influenced by advertising than previous generations. The media should continue to be used as a source of advertising to young consumers because product consumption by this group is a huge benefit to the economy. The media should be used for anything that benefits the economy. Therefore the use of media advertising to influence the young consumer and vise-versa should continue because the outcome has resulted in a substantial benefit to not only the economy but, companies alike. I understand that people may consider the use of media to advertise products/ideas to young people could bring forth an unrealistic view of what everyone should be. Advertising often portrays the â€Å"perfect† idea or individual and some may argue that it is unhealthy to do so because it results in things like low sel... ... On ‘Own Voice’ Mags.† Advertising Age June 2004: 16 pars. Communication and Mass Media Complete. EBSCOhost. University of Denver Penrose Library, Denver. 19 Jan. 2005 . Stanley, T.L. â€Å"Marketers Angle To Catch The Rising Stars.† Advertising Age Aug. 2004 8 pars. Communication and Mass Media Complete. EBSCOhost. University of Denver Penrose Library, Denver. 19 Jan. 2004 . White, Amy. â€Å"Pepsi ‘Celebrity’ Cans For Top Pop Appeal To Teens.† Media Asia April 2004: 2 pars. Business Source Premier. EBSCOhost. University of Denver Penrose Library, Denver. 7 Feb. 2005 . Zollo, Peter. Wise Up To Teens. Ithaca: New Strategist Publications, 1999.

Initiation Sylvia Plath

Chantal Chau Analysis of a Key Passage, Initiation by Sylvia Plath In Initiation by Sylvia Plath, the author suggests that conformity and having friends is a wonderful idea, yet the idea of having an individual identity and being an individual is stronger. In the excerpt, Millicent is slowly realizing that conforming and being a part of a sorority is not as exciting as it sounds, and being an individual offers more opportunities to become a unique person. Millicent is an average girl who no one really notices, when one day, a sorority group decides to allow her to join, but she must past their initiation test first.At first, Millicent is ecstatic, and proud that she can finally be a part of society, but slowing, and in the beginning of the excerpt, Millicent finds that being an individual can offer more. As she is talking to Liane Morris, another sorority contestant, she finds that in the sorority â€Å"they have a meeting once a week†¦ each girl takes turns entertaining at her house†¦ †, and how this is not all as exciting as she imagined. Millicent’s desire to know what the group does reflects the idea of hesitation, and how Millicent is now wondering if she really wants to be a part of this group.As she considers both sides of her decision to join, she realizes that joining the sorority would simply allow her to approach Herb, a male student she likes. Her thought â€Å"would he ask her out (if he ever did) just for herself, no strings attached? † bring the desire to be unique and original up and pushes past the need to be popular. Millicent is constantly considering the idea of not joining the sorority, and visualizing them as â€Å"pale grey-brown birds in a flock, one like the other, all exactly alike†. This analogy of conformity is very strong, because in a sorority, every girl is alike, with shallow personalities and beautiful exteriors.The sparrows are described to be â€Å"chirping†, which brings the idea o f being plain and restrained to the mind, because when birds are chirping, they are not expressing themselves; rather they are simply copying the other birds, with no desire to stand out from the rest. In Millicent’s mind, freedom and originality is described as â€Å"swooping carefree heather birds, they would go singing and cooing out across the great spaces of air, dipping and darting, strong and proud in their freedom and their sometime loneliness†. Heather irds are a mythological animal, meaning freedom has no defined description that originality does not exist in a solid form. They are described to be â€Å"swooping, carefree†, meaning there is no worry of being judged, and â€Å"dipping and darting, strong in their freedom† describes the happiness of a worry free life, where style and opinions are not judged or withheld, unlike the â€Å"chirping†, trapped, restrained sparrows which symbolize the sorority. Heather birds were â€Å"singing a nd cooing out across the great spaces of air†, showing that they could express their ideas and opinions without worry, though loneliness was a consequence.In the excerpt, it was stated that the heather birds were â€Å"strong and proud in their freedom and their sometime loneliness†, meaning that there will always be unique people in the world Millicent can relate to, though at times the individuality will stand out, and she will be alone. Through this mental debate, Millicent learns discovers that she could enter her imaginary great hall through â€Å"her coronation as a princess labelling her conclusively as one of the select flock†, or use â€Å"other ways of getting into the great hall, blazing with lights, of people and life†.When read closely, we can see that the mentions the sorority as a flock, demoting them to nothing but a group of beautiful shells with hollow insides, one alike the other. It is then that her decision to use â€Å"other waysâ₠¬  to enter this great hall, without being simply a hollow princes. Just before she is actually accepted into the sorority, the door to the basement opens, and the description of the â€Å"ray of light† that â€Å"sliced across the soft gloom of the basement room† shows the difference between identical, shallow girls and the deeper, unique members of the world.The ray of light that sliced across the room symbolized the epiphany she had, how she now knows that she cannot be a part of the â€Å"soft gloom of the basement room†, where everyone is the same, there is nothing special about anyone. As Millicent is leaving the basement, she hears the â€Å"song of the heather birds as they went wheeling and gliding against wide blue horizons through vast spaces of air, their wings flashing quick and purple in the bright sun† and in her final decision, her heart and soul joins the heather birds she has always been.From the beginning, Millicent has always seem to have known that she could never be a shallow pretty girl; throughout the story, there are little clues of her reluctance to be part of the sorority, such as when she was talking to Lou, a member of the sorority, and discovering the many useless things the sorority does. But when she realizes she has more than just one option, Millicent suddenly becomes hopeful, and more positives changes arrive, such as â€Å"how she could still be friends with everybody†, how she can still be herself, while still being in a group. The group of original people.

Kudler Fine Foods †Marketing Research

Kudler Fine Foods – Marketing Research Free Online Research Papers Kathy Kudler founded Kudler Fine Foods (Kudler) as an upscale gourmet food market. Through her passion for cooking and frustrations in shopping Kathy created a gourmet food market offering an extensive selection of the freshest ingredients and finest products at reasonable prices with helpful and knowledgeable employees. Kathy became a success by combining convenience and affordability. She intends to further this mission by including a catering service in addition to the in-store events currently available. Kudler is continuing to expand their business to achieve goals of meeting the customer’s needs and also becoming more successful as an organization. Kudler has the ability to expand their services to include catering through the utilization of marketing resources and making appropriate business adjustments to expand and grow. The first step in achieving this result is building a solid foundation and identifying the marketing mix. Marketing research can be defined as the collection and analysis of information to assist in the decision making process. As identified on the Kudler website, further marketing research is needed to determine a defined action. The surveys were not able to provide an adequate result. Further surveys could produce a trend in results of consumer reaction to gain accurate input regarding customer satisfaction with the current services and products offered. Through the current surveys the results showed the customers were dissatisfied, but further detail is needed to choose the appropriate course of action. Kudler needs to define the marketing problem and the opportunity for increased customer satisfaction. At this time the problem seems to be related to gathering research and information to expand their current service offerings into areas such as catering or an organic food line. Kudler has missed a few steps in the process and this could be due to their immediate success. The company lacks an organized plan to determine the effectiveness of their decision, but they have created and followed strategic objectives. Kudler has and needs to continue to be more diligent in detailing the type of actions they plan to initiate and the expected outcomes for potential result. Consumers have become increasingly interested in the quality of their health, relating directly to the foods they purchase and consume. As people become aware of food alternatives such as organic options they begin making changes to their current diet affecting their purchasing habits. As these changes have occurred stores such as Kudler need to make these options available and educate their audience regarding the availability. The organic and gourmet food market in the United States is rising at an accelerating rate, providing these products conveniently at one store location would provide immediate sales opportunities. As these products continue to gain popularity the sales potential will continue increasing, being in stride with this trend is important to establishing a loyal customer base. An important factor for staying on top is being aware of the competition factor. Kudler has to not only establish their personal goals and business aspirations, but they have to know what is happening in the market place and find out who their competition is and what they are doing. At this time Kudler currently provides customers with educational experiences to create interest in products and as a great advertising tool for the stores. This current program coupled with a frequent shopper program would be beneficial for both the consumer and Kudler. The in-store events at Kudler provide an atmosphere for more than just sales opportunities, but also a place for research and feedback from the customers. Kudler is consistently focused on the expansion of their consumer base and this includes expansion of the offerings of services and products to meet and exceed customer’s needs. Through these activities Kudler would gain customer loyalty reaching their goal of customer satisfaction. Research has shown customer loyalty has a profound effect on business results. Customer satisfaction is only the first step in continued business success the next phase is gaining loyalty. The results from customer loyalty are repurchases on a more frequent basis and recommendations by current customers to potential customers. Utilizing their current inventory processes Kudler will need to determine popular food items and recipes for their catering services by tracking the items used for their on-site events and their top purchased items. Through this process they would be able to determine a food menu to entice customers. A list of attendees from the on-site events would be a good starting place for surveying and determining possible interest for moving forward in pursuing the new business endeavor. Many of the customers attending the events would be the most loyal and would potentially provide the best feedback based on their current engagement in food preparation. Kudler has maintained their success through loyal customers and convenience. The placement and marketing of the catering services will need to focus on the second portion of their mission, convenience. Positioning the service as convenience for those larger events requiring more than one cook or when timing is short. This could be a responsibility consumers of Kudler may not easily want to give-up, as their interests are in cooking and creating their own gourmet meals. By focusing on the convenience portion the costumer would feel less guilty about their lack of involvement in the preparation process. Kudler has continued to measure their inventory by a demand strategy they could also implement this into their catering services and provide customers with the opportunity to choice their own menu based on their needs. Kudler not only determines their inventory through the demand strategy, but they also use the demand pricing strategy. This has been a successful tool in the past, but special consideration will be needed while they are implementing new products and services into their currently line-up. With any specialty gourmet item the price will be slightly higher, as you are paying for the quality of your items and services. Due to the nature of the business Kudler will need to provide exemplarily services focusing on the anticipation of the customers needs and meeting special requests in conjunction with their top-notch food. In this industry many times potential business comes from referrals or attendees from past events, meaning Kudler will need to focus on each event as it may be their last one. Success from each current event is crucial to ensure future success. Establishing a perceived value is not only important to the pricing of the service, but also in the promotion of the catering service. Kudler will need to determine the potential needs for this service and focus on the value the customers will receive from the Kudler catering service differentiating them from the existing and potential competition. By starting the promotion at in-store functions they will have a quality customer base including people who already claim their loyalty to Kudler. Once Kudler has extinguished the potential from their on-site events continue the promotion within the store, but also begin utilizing the newspapers they advertise the store through for additional exposure of the new catering service. As mentioned previously Kudler should use their inventory monitoring system to calculate popular items and also for other suggested menu items they need to consult their popular on-site events for preferred food choices. To be competitive in the market Kudler must be aware of the competition and the items and prices of their products and services. One of Kudler’s successful strategies is the focus on customer needs, this needs to be continued by offering an open menu with possible adjustments based on customer requests. With no set menu Kudler will be competitive in the market because they will cater specifically to each customer’s needs and their willingness to alter their menu keeps customers happy and coming back for future services. As a part of Kudler’s advertising strategy they need to focus on the customer satisfaction aspect and the openness to meeting and exceeding the customer requests received. Once a catering service client is booked Kudler needs to a sk lots of questions to ensure they understand the needs of the client and their expectations. This may mean asking the same question, but in a differing manner to find out the exact requirements of each party involved. Each individual working in the Kudler catering department must be trained on working with clients and follow-up needs to be required after service is provided to gain feedback. This will make each client feel as if their opinion matters and give Kudler a chance to correct problems. Due the quality of gourmet product Kudler provides and the exemplarily service they will provide in their catering service they will potentially be higher priced than their competition. Touting the quality and services is very important to ensure the success of the catering department. The current loyal clients of Kudler will understand and expect the possible higher price, but will know the service will be worth the change. Even though the price will be high it still needs to be competitive with the market and yet affordable for clients. Typically in retail or hospitality location is very important to the success of your business due to ability to draw potential customers. A key for Kudler is to identify their potential clients and the needs they want to meet. Prior to setting up the location of the catering business Kudler will want to identify the keys to creating sales and profit for their business. Know the community, competition, and costs associated with start-up, employees, and preparation of meals. For the least expensive start-up Kudler should use their current store locations as the place to set-up their start-up business. This will provide many existing materials to be used in the creation of the new endeavor. Promotion decisions are very key to communicating messages to potential customers and clients. Due to the existing business Kudler is at an advantage for beginning a catering business. They have an existing clientele shopping in Kudler everyday and the cost associated with advertising to them would be very minimal, especially with the on-site events being held on a regular basis. Utilizing these resources to get the word out and experiment with the menu offerings are essential to the success of the business. Finding out the needs of potential customers and adding this key message to advertising will draw business. For specific forms of promotion Kudler should use newspapers, in-store fliers, direct mailers to current loyal customers, and advertising over the intercom at each store location. Kudler must continue to focus on customers as their main priority in their business. As profits increase focus on technology will be an additional benefit to increase efficiencies, cut costs, and labor. At this time Kudler barely utilizes technology in their work environment and yet they continue to profit. To further capitalize on their success technology must be implemented, but customer focus has to be maintained. This will become increasing important as the business grows and the clientele grows to an unmanageable amount. As Kudler begins to expand, operations will also need to expand to include employees who effectively manage individuals and who have the mission of the Kudler company at heart. Further promotion of the catering business can be done through the local contacts providing the organic produce. The quality of the organic produce will result in favorable responses of customers, as well as additional value. As the popularity continues to increase for locally produced and organic products there is an increase promotional value. The quality includes not only taste, but the nutrients and health value. As Kudler continues to grow along with a long-term strategic plan and goals an implementation of short-term goals must be put in place. Focus must continue to be on the satisfaction of the customer, but other function of the business must not go by the way side, such as the monitoring of processes and procedures. After the implementation phase review and a look back has to be completed to ensure results were achieved and were the processes the most beneficial for the company overall. This could relate to the additions of technology, less manual processes, more efficient tracking, increase measurements around customer satisfaction. Instead of continually adding additional stores and services, Kudler needs to also focus on the maintenance of internal factors. References: Advantages of Organic Foods. (2002-2007) Retrieved January 7, 2008, from organicfoodinfo.net/ Chase, R.B, Jacobs, F.R. Aquilano, N.J. (2006) Operations Management for Competitive Advantage. [University of Phoenix Custom Edition e-Text]. New York: The McGraw-Hill Companies. Retrieved January 7, 2008, from University of Phoenix, rEsource, MBA502 Web site. Gomez-Mejia, L.R. Balkin, D. B. (2002). Management. [University of Phoenix Custom Edition e-Text]. New York: The McGraw-Hill Companies. Retrieved December 10, 2007, from University of Phoenix, rEsource, MBA502 Web site. Kerin, R.A., Hartley, S.W., Berkowitz, E.N., Rudelius, W. (2006) Marketing. [University of Phoenix Custom Edition e-Text]. New York: The McGraw-Hill Companies. Retrieved December 10, 2007, from University of Phoenix, rEsource, MBA502 Web site. Kudler Intranet. (2005). Retrieved January 7, 2008, from https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/KudlerHome002.htm Research Papers on Kudler Fine Foods - Marketing ResearchAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductThe Project Managment Office SystemIncorporating Risk and Uncertainty Factor in CapitalResearch Process Part OneOpen Architechture a white paperGenetic EngineeringDefinition of Export QuotasBionic Assembly System: A New Concept of SelfInfluences of Socio-Economic Status of Married Males

Circular Quay essays

Circular Quay essays Circular Quay is one of the most new and exciting places to be. For many years this was the shipping centre of Sydney, but it's now both a commuting hub and a recreational space, combining ferry quays, a railway station and the Overseas Passenger Terminal with harbour walkways, restaurants, buskers, parks, the Museum of Contemporary Art and, of course, the Sydney Opera House. Its also a growing environment for the public and a great place for new shop owners to open up their business. Although it is catching on extremely well, it does have some disadvantages such as, poor water quality, blockage of light and loss of public space. Circular Quay is an excellent example of urban renewal and in some parts urban consolidation. This is a great example because this area was declining at a steady rate until council took it upon themselves to rebuild this once dead area and increase its public access, by train and ferry. Public is also enticed to socialize with harbour views from the shoreline of the bay. Restaurants and night clubs also play a big part of entertaining people and are respected because of Circular Quay's high and expensive reputation. During the excursion we took a number of measurements to help us understand more about the site. Here are our results. Noise Level- 84.7, this is relatively high. I think this is cause of the number of ferries, buses and public about at all times of the day. Wind Speed- 0-3km/h, this is a low wind speed but it is variable. The cause of this is most likely to be the amount of buildings in a small area causing blockages. Light Intensity- 426, the area affected by overshadowing is a whopping 7500sq-mts. The only cause of this large overshadowing would again be the amount of buildings in the area. Location- Circular Quay is built around Sydney Cove and is considered ...

Dell computers - describe their marketing plan Essay

Dell computers - describe their marketing plan - Essay Example Through highly creative approach of meeting the challenges of fast changing requirements of the people, the company follows a dynamic strategy that incorporates the following major ingredients of competitive advantage. Marketing Mix Dell Computers has highly innovative approach towards marketing and pursues a market mix strategy to promote its goods and services. Unique aspects of its products and services are important ingredients of its market strategies that it promotes through various channels of mass media. While its online presence provides it with great asset to communicate with its customers on a personal level, it also helps the firm to access a larger database of prospective customers and showcase its range of products. The visual advertisements of Dell are intrinsically lined to the company’s mission and goals of meeting the needs of the people. They portray company’s state of the products and services under the landscape of changing socio-economic paradigms and demography. Thus, its advertisement on various channels show how its products are used by people from different market segmentation – from the common man to meeting the highly complex demands of specific industry or individuals through customization of products and services. ... The company is able to do so through exploiting people’s changing requirements and providing them with goods and services that meet their preferences. It specializes in the personal computers and accessories. The company continuously strives for new product development that can exploit the huge potential of Information technology. Dell’s vision of future encompasses flexible computer solutions so that its customers can easily manage to work within the complex environment of information technology comprising of ‘the data, preferences, applications, operating systems and associated IT policies that uniquely define the individual’. Indeed the solutions are designed to ‘provide IT with centralized control  of end-user data and images (or digital identity), while  still enabling end-user flexibility  to work from anywhere and eventually on any device’ (dell.com) Using green technology and client virtualization hosting are yet another areas tha t provides it with unique market leadership initiatives. It is a key technology that facilitates the customers to run multiple applications under different operating system with complete data security. In the fast advancing technology, Dell’s products and services provide the customers wit state of the art technology that can meet the future challenges with confidence and total security. Thus, various products and services have become vital differentiating elements of Dell’s competitive advantage within the industry. Promotion of brand image The company has been able to establish a highly credible brand image. Kotler (2005) strongly stresses that brand building is extremely important aspect of marketing because

Authentic assessment prt 1 Essay Example | Topics and Well Written Essays - 2000 words

Authentic assessment prt 1 - Essay Example The export plan will cover summary of the subject that will include details about the product, target country, social differences, customer types, export and import regulations, safety regulations, cost assumption, export price, terms of sales, landed cost, local pricing policy, format, question and citation. Therefore, these aspects will be covered under the plan. The product category, that is chosen, is a range of sunglasses (â€Å"Product description†). The product supplier will be China as it produces goods at cheapest possible price. The suppliers selected for this purpose are ready to manufacture the product and timely deliver them as per the contract. They have a good collection of designs, already prepared by their designers, which acts as an advantage. The aviators are given an absolutely new look and hues by these designers. There is also a new line of unique shades of mirrored aviators. The tea shades and shutter shades are shaped in a new form and design. The oversized glasses are designed to have a revivified look. In totality, the product range is quite refreshing and a welcomed change from the old formulated designs. They are impressive and notable. The concerned products will be exported to India, where there is a prodigious appeal for sunglasses, considering the hot and humid climate (â€Å"Make Up + Face†). Ever y other person in India, especially those residing in urban areas, are interested to purchase sunglasses and wear it whenever they move out of their home; so as to avoid excessive heat of the sun. Sunglasses are a source of relief for nearly all the people in India, regardless of age groups. Hence, exporting the products in India will be an assured way to success, as per the research made on the country. The target market is India as the product experiences a huge demand in this market. The population of India is 1.27 billion, which is a positive indication for high sales volume. Although most Indians claim