A Case for Alternative Energy Generation: How Effective Is It? Essay

As the population rises, the demand for energy increases as well. Americans expect the convenience of electrical power to be there when they need it and their economy depends on it, but a lack of power might soon be a reality. A large amount of electricity in the United States is produced by burning fossil fuels. The national government, as well as individual states, are on a quest for less pollution, but with the energy demand so high it seems lower carbon emissions are impossible. Despite claims that the aging electrical grid is to blame for energy shortages, fossil fuel power generation plants simply cannot keep up with demand. While there is no question the electrical grid needs modernizing, alternative forms of energy production, such as solar, wind, and hydroelectric programs have the potential to significantly increase the production of electricity. These programs will not only satisfy demand, but decrease dependency of fossil fuels and carbon emissions. Many argue that increasing renewable energy initiatives will be ineffective without a modernization of our current electrical grid. Globally, 80 percent of electricity is lost between generation and consumption by the end user (Bernstein Global 162). Advocates for renewable energy, such as Tracy Crawford, CEO of Technical Green, are in agreement that â€Å"without rebuilding our grid, we won’t be able to move forward with any new power initiatives and that would not be smart at all†. To help reduce energy loss, companies and power suppliers are advocating for a Smart Grid, an automated power grid that communicates with buildings, appliances, and power distribution centers to increase operational savings, improve energy efficiency, improve grid reliability, and provide efficie... .... 2009. Web. 9 May 2012. Kim, Myung. â€Å"Hoover Dam.† Our States: Geographic Treasures. N.p.: n.p., 2011. 1-3. EBSCO History Reference Center. Web. 9 May 2012. Pacella, Rena Marie. â€Å"Fish-Friendly Tidal Turbine.† Popular Science 1 June 2010: 44. EBSCO Academic Search Complete. Web. 9 May 2012. U.S. Geological Survey. â€Å"Hydroelectric Power Water Use.† Water Science for Schools. United States Geological Survey, 9 Mar. 2012. Web. 9 May 2012. Valenti, Michael. â€Å"Storing Solar Energy in Salt.† Mechanical Engineering 117.6 (1995): 72. EBSCO Military & Government Collection. Web. 9 May 2012. Wiser, Ryan H. The State of the U.S. Wind Energy Market: Wind Technologies Market Report: 2010. 7-9. Wind Powering America. U.S. Department of Energy , 26 May 2011. Web. 9 May 2012. Woody, Todd. â€Å"WIND VS. BIRD.† Forbes 1 Jan. 2012: 70-75. EBSCO Business Source Premier. Web. 9 May 2012.

The Advertising Industry Has Three Major Sectors

Advertising Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion. Advertising involves the process where in a massage is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication. From the newspaper, magazines, posters, neon and fluorescent signboards, billboards to the commercial on TV, laser shows to inflated high-rise figures and objects, advertising has come a long way. The work is formidable as it spearheads a process intended to attract, modify, change and influences public opinion. From the local business to multinational firm and all need to advertise. While politicians, social organizations, government special groups need to advertise their motto, national airlines, auto mobile manufactures, food and consumer goods manufacturers have to reach the consumer. Specialist products and services are often advertised through trade magazines and exhibitions. Lately mail-shots, handbill circulation, special offers have become very popular. There are still other ways of advertising. There are window displays, display on telephone directories, transit sign on buses, lamp posters, banners, etc. Advertising through the electronic media has been perhaps the most popular medium. Advertising, as an effective medium, uses a variety of techniques to create effective advertisements. A basic appeal is at the heart of advertising. Slogans and product characters are created to catch the attention of the viewers. Most winning advertisements would encompass factual information with emotional appeal. The advertising industry has three major sectors. †¢Business or organization which wishes to advertise, Media which provides the medium for advertising and †¢Ad-agency which creates the ad to suit the need of the firm. Ad agencies vary in the size and turnover. Nevertheless the process of creating an ad remains the same. The annual expenditure on the advertising has been to the tune of Rs 8000 crores and the figure could be higher. USA has projected media spending on advertising on the net to approximately $7700 by the turn of the century. The scope for advertising professionals c ertainly shows an upward trend.

The Benefits of Correct Ergonomics